AEROSMITH drummer Joey Kramer has announced a partnership between his 100% USDA organic certified coffee company, Rockin’ & Roastin’, and InFusion Sales Group, the Northeast’s premier food broker. With this new partnership, Rockin’ & Roastin’ will further expand its presence across the foodservice industry throughout the region.
“Partnering with InFusion Sales Group, we will be able to bring Rockin’ & Roastin’ into even more restaurants, hotels, resorts and institutions throughout the Northeast,” said Frank Cimler, president of Rockin’ & Roastin’. “InFusion is a leader in the foodservice arena and we look forward to continuing to grow our presence in these hospitality-driven channels.”
InFusion Sales Group‘s business portfolio encompasses nearly all facets of the food industry for the foodservice, retail fresh foods, convenience and non-foods channels.
“Our business objective is to present the highest quality products to our clients and Rockin’ & Roastin’ falls into this category,” said Jim Donovan, regional president of InFusion Sales Group. “We’ve watched the popularity and rapid growth that Rockin’ & Roastin’ has been able to achieve in a short period of time and we are excited to welcome them into our family.”
Rockin’ & Roastin’ was established by rock legend Joey Kramer in 2012 as an online business after having trouble finding a decent cup of coffee on the road while touring with AEROSMITH. In October of 2013, Kramer landed his first hotel partnership with the Bethel Hill Resort (Bethel, Maine) and the company since has expanded exponentially in the foodservice industry.
“InFusion Sales will be instrumental in helping to build our relationships within their extensive foodservice portfolio,” said Ron Mann, chief executive officer of Rockin’ & Roastin’. “Rockin’ & Roastin’ currently is available in hundreds of foodservice establishments in the Northeast and with InFusion, we anticipate that availability will grow significantly.”
Fonte: Blabbermouth.net
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