LIV SIN, the new band led by former SISTER SIN vocalist Liv “Sin” Jagrell, has released the official music video for a new song called “King Of The Damned”. The track is a call to action for the public to do something about the extinction of the world’s wildlife. The band has chosen to work with the Swedish animal rights organization Djurens Rätt during the single campaign.

Jagrell got the inspiration for the lyrics to “King Of The Damned” from Nick Brandt‘s “Inherit The Dust”, a photo exhibition where Brandt revisited places where he used to take pictures of the wildlife that shows how these landscapes now has turned into wastelands filled with piles of garbage.

“This is extremely depressing and not flattering for mankind,” says Jagrell. “Unfortunately, this is the way we are heading if we do nothing. Remember ‘Lion King’? Well, soon there is not going to be any ‘King Of The Jungle’ left. The few lions left will become the ‘King Of The Damned’ instead.”

LIV SIN‘s debut album, “Follow Me”, was released in April via the Swedish label Despotz Records. The effort was co-produced by longtime ACCEPT and U.D.O. member Stefan Kaufmann.

Fonte: Blabbermouth.net