Neal Schon, founder and legendary lead guitarist for Rock And Roll Hall Of Fame band JOURNEY, has announced today the launch of his new music label, Neal Schon Music Inc., and a new music-and-merchandise-focused web site The new label will immediately feature a fresh collection of Schon‘s solo albums and will follow up quickly with releases of new music from a series of collaborations with Schon and other legendary performers. The site will also feature a growing catalog of concert merchandise and fashion items from various designers. In addition, there will be unique items for collectors and musicians alike, starting with a personal Paul Reed Smith custom guitar built for and played by Neal, dramatically painted and enhanced by the legendary guitarist’s own hand.

“We have put heart and soul into crafting what will evolve as a fusion of music, art, fashion, and a cool place on the web for fans and musicians alike,” said Schon. “We are just getting started and there is much more to come. This is literally phase one — stay tuned.”

Neal Schon Music Inc. collaborated with Strax Technologies Inc. to create a new business model that will incorporate music, art, fashion, and entertainment with traditional online retail and social media, and move into new territory with augmented reality. “That is the ‘stay tuned’ part,” said Schon. “I’ve been working with these guys for a long time and bringing together the physical world with the digital is creating a whole new form of musical and artistic expression — the commerce site we are launching today is a component of a bigger picture.”

“In addition to his legendary music history, Neal is a creative genius in the digital world as well,” said Eric Singleton, Strax Technology CTO and co-founder. “We have been able to accomplish remarkable things together with his extraordinary input — we’re incredibly excited about today’s launch and the next phase with augmented reality.”

JOURNEY will take over the Las Vegas Strip this fall with a limited engagement inside The Colosseum at Caesars Palace October 9-26.

The band previously played a nine-show mini-residency in 2017 at the Hard Rock Hotel featuring full performances of its “Escape” and “Frontiers” albums.

JOURNEY was inducted into the Rock And Roll Hall Of Fame in 2017.