U.K.’s Metal Hammer magazine conducted an interview with IN THIS MOMENT vocalist Maria Brink and guitarist Chris Howorth at this year’s Rock On The Range, which was held May 15-17 at MAPFRE Stadium (formerly Crew Stadium) in Columbus. You can now watch the chat below.
Speaking about IN THIS MOMENT‘s latest video, “Sex Metal Barbie”, which was directed by Brink, the singer said: “The video is about, kind of, taking people’s hate and using it for your own power and for your own good. So we used everybody’s negativity and all the mean things that they wrote to create that song. So the video, I kind of wanted it to be this trippy, warped perception of maybe what others have of me and of us, so that’s kind of what the basis of what the whole video was — me distorting us and them.”
Asked if they ever read all the negative comments about them that are posted online, Maria said: “I’ve actually learned that, you know, you can’t read that stuff. Actually, if you want a good laugh once in a blue moon and you’re in the right mood, it can be pretty funny, actually… I choose not to read them most of the time, though.”
Added Chris: “I think it’s pretty funny, and I used to read them all the time. I was kind of telling her about some of the things, and we kind of got the idea [for the ‘Sex Metal Barbie’ song] started. But I’ve stopped reading them too, because the more popular our band’s got, it seems like the more intense the hate is in the comments. So now I kind of just leave it alone too. But every once in a while… Some of them are funny.”
“Sex Metal Barbie” is taken from IN THIS MOMENT‘s fifth album, “Black Widow”, which sold 36,000 copies in the U.S. during its first week of release to debut at No. 8 on The Billboard 200 chart.
As previously reported, IN THIS MOMENT released “Rise Of The Blood Legion – Greatest Hits (Chapter 1)” on May 5 in celebration of their first decade of work.
The album includes material from their first four studio albums, including “Prayers”, “The Promise”, “Blood” and “Adrenalize”. Material from “Black Widow” album does not appear.
In addition, the album comes with a DVD featuring some of their greatest video hits.
The band began a U.S. headlining tour on April 17 in Portland, Maine and continue through late May, with several festival stops along the way.
IN THIS MOMENT signed with Atlantic Records in 2013 after completing its contract with Century Media Records.