California heavy rockers HIGH ON FIRE have released their new music video for the song “The Black Plot”. Directed by visionary art freak Skinner (MASTODON) and visual effects team Hey Beautiful Jerk (RUN THE JEWELS, NINE INCH NAILS), the clip is an animated tour de force and a wild psychedelic fantasy epic.

“I wanted to make an animated short film with Hey Beautiful Jerk, I just didn’t know how completely crazy it would get,” says Skinner. “At first I thought we should do a real simple story with action fights to wear down the timing a little bit. But then I thought, fuck it, here’s a super complicated story with a million characters and it’s off-the-wall crazy and shit. Wanna do it?”

“This has definitely been the most challenging and the most rewarding project in the history of Hey Beautiful Jerk,” adds the team of Mark Szumski and Gina Niespodziani. “Creatively, we did not make many concessions and we really pushed ourselves to see how far we could take this thing. It worked.”

“The Black Plot” is taken from HIGH ON FIRE‘s latest album, “Luminiferous”, which was released in June 2015 via eOne Music. The CD was recorded at Salem, Massachusetts’ GodCity Studios with producer Kurt Ballou.

HIGH ON FIRE‘s celebrated albums “Snakes For The Divine”, “De Vermis Mysteriis” and the aforementioned “Luminiferous”, have just been issued on cassette for the very first time via eOne. The cassettes were released as a limited-edition bundle pack.

HIGH ON FIRE will tour North America this fall as direct support to Sweden’s MESHUGGAH. The trek will kick off on October 11 in Atlanta, Georgia and run through November 6 in Silver Spring, Maryland.

Universally recognized as one of the most potent acts in music today, HIGH ON FIRE creates molten heavy metal that merges primal fury and aggression, blackened bombast and hall of fame heaviness. The group’s seventh studio album, “Luminiferous” is a supersonic exercise in conquest by volume, delivering calculated catharsis as a volcano of revolving riffs and hailstorm of thundering drums combine to beam a blazing spotlight towards the future of modern metal music.

“We’re doing our part to expose The Elite and the fingers they have in religion, media, governments and financial world downfall and their relationship to all of our extraterrestrial connections in the race to control this world,” comments HIGH ON FIRE vocalist/guitarist Matt Pike. “Wake up, it’s happening. All while we stare at a socially engineered lie we think of as normalcy. Unless we wake from the dream, there will come true doom.”