Welsh metallers BULLET FOR MY VALENTINE have released the official music video for their new single, “Piece Of Me”. The clip features footage from the band’s recent tour, which included shows at London’s Alexandra Palace and at the Slam Dunk festival.
“Piece Of Me” is taken from BULLET FOR MY VALENTINE‘s latest album, “Gravity”, which came out in June 2018. The effort was made available through BULLET FOR MY VALENTINE‘s new label home, Search And Destroy, the imprint launched in 2014 by Spinefarm and international artist management company Raw Power Management.
BULLET FOR MY VALENTINE frontman Matt Tuck told Metal Hammer about “Piece Of Me”: “It’s definitely one of the angriest songs on the record. It’s a song about feeling like you’re being taken advantage of. You give and give and give, and people take take take, and this song is like, ‘Fuck that. No more, not gonna happen.’ In general, people taking advantage of someone’s good nature, and it’s just about giving time, effort, love, affection — whatever you want to say really — and feeling like you don’t get anything back and they’re taking another piece of you. It’s hard to explain.”
This past May, Tuck confirmed to Rock Sound that BULLET FOR MY VALENTINE has begun work on material for the follow-up to “Gravity”. “We’ve already got eight new tracks, so we’ve been busy behind the scenes when we’ve not been touring the last few months,” he said. “And it feels really good.”
As for the musical direction of the new BULLET FOR MY VALENTINE songs, Tuck said: “It wasn’t our gameplan at the time, but when we were making [‘Gravity’], the process behind it was, if we do do a record like this, the next one’ — forward thinking — it opens the door to just do whatever the hell we want again. And instantly, it has.
“All indicators are pointing towards ferocious heaviness,” he continued. “So, I don’t know… Maybe it was just something we needed to get out of our system to come back to the more traditional way of writing a BULLET record. It’s weird how these things work out. But all signs initially are pointing to a far more aggressive, gnarly, riff-based record.”
Asked when fans should expect to see some new music from BULLET FOR MY VALENTINE, Tuck said: “We’re probably gonna aim for a ’21 release. We wanna take our time on this. We wanna work with people that we really wanna work with, and we may have to wait, depending on their schedules — et cetera, et cetera — so we think ’21 is a safe bet, to give us the time to do what we want, how we wanna do it, and not be rushed or forced into anything.”
Last summer, Tuck defended BULLET FOR MY VALENTINE‘s decision to add more electronic elements to its distinct signature sound on “Gravity”, telling Full Metal Jackie‘s nationally syndicated radio show: “Well, this is album number six. We’ve been around a long time now; we’ve had five previous records. And we’ve kind of stuck to a certain way of writing, a certain sound and formula for many years now, and we just felt that the time was right to add different colors, sounds and elements and diversity to our sound and our songwriting abilities. It was just something that we’ve never really done in the past; we’ve dabbled on it slightly on a couple songs on ‘Venom’. So we knew that, if done right, it’s a very powerful way of enhancing the feel of a song, just like movie soundtrack stuff.”